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ESP Solutions Group

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Welcome to ESP Solutions Group, Inc., a leader in education data systems and analytics. Founded on the pioneering concept of data-driven decision making, ESP Solutions Group provides extraordinary insight™ into P20W data systems—from pre-kindergarten through to the workforce. Our team, equipped with firsthand experience in education and data management, delivers unparalleled services to state education agencies, postsecondary institutions, and top school districts nationwide.

 

Our Expertise: ESP Solutions Group stands out for its deep understanding of educational data and technology. We specialize in:

  • Quality Data Collection and Exchange: Ensuring comprehensive and streamlined data flow.

  • Strategic Data Management: Crafting frameworks that enhance data utility and decision-making.

  • Actionable Data Analysis: Transforming raw data into insights that drive educational strategies.

  • Accurate and Timely Data Reporting: Meeting the standards of federal and state compliance.

 

Our Impact: Over the past 20 years, ESP has implemented over two dozen statewide information system projects and developed innovative tools like DataSpecs and CourseWalk™. These systems support state education agencies across the U.S., making ESP a pivotal player in the educational landscape.

 

Our Mission: We're committed to enhancing the capabilities of education systems, ensuring that every stakeholder can leverage data to improve outcomes.

 

My Role: I lead comprehensive marketing initiatives, strategically enhancing brand visibility and engagement across B2G, B2B, and B2C channels. I have successfully managed the marketing calendar to ensure timely and budget-conscious execution of campaigns, achieving an impressive 93% efficiency rate. My efforts in directing national industry events and developing targeted sales strategies through HubSpot CRM have substantially boosted brand recognition and operational efficiency. Managing the full lifecycle marketing of the WY-VIEW Dashboards I helped guide the successful adoption of the product statewide. I also pioneered multiple 7-hour professional development courses for educators, significantly increasing adoption rates by addressing customer retention through innovative educational incentives. The EYE Newsletter

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Equivalent Titles: Head of Marketing, Sales, Onboarding, and Communications

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